Give Marketing Leaders a Live Revenue Command Center

Turais gives CMOs, VPs of Marketing, and Demand Gen leaders one AI-powered view of pipeline, spend, and revenue – so you can make faster decisions, kill bad channels, and walk into every exec meeting with proof.

For CMOs & Growth Leaders

See your entire marketing impact on one screen

Turais pulls together campaigns, channels, pipeline, and revenue into a single view. No more hopping between your CRM, MAP, spreadsheets, and BI dashboards just to answer a basic “What did marketing drive?” question.

  • Unified view of marketing-sourced and influenced pipeline, ARR, and revenue
  • Drill from executive-level metrics down to segment, channel, and campaign
  • AI highlights the 3–5 levers that will move pipeline fastest this quarter
Turais marketing dashboard showing unified view of pipeline, spend, and performance
Main Turais marketing dashboard for CMOs and growth leaders.
Turais marketing funnel health view
Full-funnel health from lead to closed-won – by segment and motion.
Turais marketing pipeline sourced view by channel and campaign
Pipeline sourced by channel, campaign, and segment in one place.

Funnel & Pipeline

Know exactly where pipeline is coming from – and where it’s leaking

Turais shows how leads, opportunities, and revenue move through your funnel, and which parts of your go-to-market are actually generating pipeline that closes.

  • Funnel conversion and velocity by channel, segment, and campaign
  • Marketing-sourced and influenced pipeline broken down the way sales and finance expect it
  • Instant answers to “What’s working?” and “Where are we under-invested?”

Spend Efficiency

Kill bad spend without killing your pipeline

Turais doesn’t just show blended CPL. It connects spend to real pipeline and revenue outcomes, so you can reallocate budget with confidence – not gut feel or last-click attribution.

  • Channel and campaign ROI measured on pipeline, not just leads
  • Side-by-side comparisons of “keep,” “fix,” and “cut” programs
  • Recommendations for where to shift budget to hit the number
Turais marketing bad spend analysis view
Bad spend highlighted so you know exactly what to cut or fix.
Turais key marketing metrics dashboard
Key marketing metrics packaged the way your C-suite and board expect.

Alignment & Reporting

Walk into every exec meeting with answers, not caveats

Turais translates marketing performance into language your CRO, CFO, and CEO actually care about – so you spend less time debating attribution, and more time planning how to grow.

  • Board-ready views of marketing’s impact on pipeline, ARR, and payback
  • Consistent metrics shared across marketing, sales, RevOps, and finance
  • One source of truth so you’re not exporting and reconciling numbers before every QBR

Ready to run marketing like a revenue team?

Put Turais at the center of your marketing operation and give every exec the same, trusted view of pipeline, spend, and impact.